Conversational Commerce and the Power of Modern SMS & ChatBots
The Voice of Retail - A podcast by Michael LeBlanc - Fridays
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Conversational commerce is one of the most powerful trends shaping retail marketing media today, according to Michael Ricci, industry expert and Vice President of New Technologies at Sinch. In this episode, Michael breaks down the past, present and future of SMS and how the modern era of customer acquisition lies in trust building and the potential of chatbots.
