Canadian Tire's Greg Shelly, VP Enterprise Digital Marketing & Michael Klein, Global Director, Industry Strategy & Marketing, Adobe Systems with a Masterclass on Modern Digital Marketing and the Consu

On this special expanded format episode of the podcast, I'm joined by two internationally recognized thought leaders in the digital marketing space to share their insights in a back-to-back set of interviews. First, Greg Shelly, Vice President, Enterprise Digital Marketing at Canadian Tire Corporation, takes us inside the inner workings of one of the largest digital marketing teams in retail, with a masterclass in structuring teams for the modern era, attribution, digital performance across platforms and next level accountability. Next, Michael Klein, Global Director, Industry Strategy & Marketing - Retail, Travel & Consumer Goods at Adobe Systems, takes us through a 10,000-foot level view of the state of digital marketing. He walks us through systems and processes and delivers insights from the depth of reach that Adobe brings to consumers changing shopping patterns.