Brain Rush! Gen AI, AI Hallucinations and Retailers with Peter Cohan, an Associate Professor of Management Practice at Babson College

Meet Peter Cohan, an Associate Professor of Management Practice at Babson College, the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. Peter tells us about his 17th book, Brain Rush, and we get deep into GenAI, whether the current concentration of AI development amongst the most prominent tech players will help or hurt the development of valuable and safe AI, AI hallucinations and how retailers should think about their impact on customer service, AI flyers for the masses and much more!