Assembling a Winning DTC Retail Strategy with Frédéric Aubé, Founder and CEO of Cozey

In this episode, meet Frédéric Aubé, founder and CEO of Cozey, a fast-growing furniture brand known for its modular, easy-to-assemble pieces. Fred shares how his experience as a student inspired Cozey's creation and how his entrepreneurial background shaped the company's mission. He discusses Cozey's rapid growth in North America, the transition from direct-to-consumer (DTC) to physical retail, and the critical strategies behind its success. Fred also explores the evolving role of physical stores for DTC brands and offers advice for independent retailers navigating today's competitive market. Don't miss this insightful conversation on innovation and entrepreneurship!