A Masterclass In Retail Returns & Reverse Logistics with John Lee

In this episode, I tap into John Lee's decades of reverse retail logistics experience. He discusses the importance of a seamless customer returns process, reasons for cart abandonment due to unclear return methods, and strategies using data analytics and personalization to reduce returns. We also explore managing high return rates, innovative solutions for non-restockable items, challenges in store handling of returns, best practices in reverse logistics, and leveraging returns for environmental stewardship.