Understanding Pipeline Metrics

Creative Agency Success Show - A podcast by Summit Virtual CFO by Anders - Mondays

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When it comes to setting sales goals, it’s important that every department of your business is on the same page. So how do you know if the work coming down the pipeline is going to be enough? Or too much? In this episode, Summit CPA CEO Jody Grunden joins Jamie Nau to discuss measuring pipeline analytics to set sales goals, and to make sure that your sales team is on the same page as those who are fulfilling the services. Listen to learn about the most important pipeline metrics and how to calculate them.

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