275. Julia Bocchese on Sprouting Success: SEO Strategies for Farmers

How can SEO transform your farm's online visibility? On this episode of the Thriving Farmer Podcast, Michael is joined by Julia Bocchese, a SEO Consultant for agriculture and horticulture businesses and founder of Homegrown Reach. With a deep passion for supporting local agriculture, Julia focuses on making businesses easily discoverable to their ideal customers through tailored optimization strategies. Tune in to hear how you can utilize SEO to reach more farm customers. You’ll hear: About what SEO is 2:19 How you should showcase your images 8:46 Whether people should use AI to generate their ad copy 13:34 More on what platforms Julia recommends 14:35 What specific SEO services Julia offers 19:12 What Julia’s advice is for someone who wants to dive into SEO 22:38 About the Guest: Julia Bocchese is an SEO Consultant for agriculture and horticulture businesses at Homegrown Reach and is the first SEO professor at Drexel University. Her goal is to make SEO strategies approachable and easy to implement for all small businesses so they can reach their customers organically and help their business bloom.  She lives in Philadelphia with her family and, on the side, she's working on revitalizing their previously neglected garden, runs a travel photography site, and experiments with spicy recipes in the kitchen. Resources: Website - https://homegrownreach.com/Instagram - https://www.instagram.com/homegrownreach   The Thriving Farmer Podcast Team would like to thank our amazing sponsor! At our Growing Farmers store, planting season is in full swing! A treasure trove of plant starts and cuttings await. Our team is shipping everything from elderberry and willow cuttings to strawberry starts and potato slips.  So if you’ve been eyeing that sunny spot by the fence or considering how to fill that quiet corner of your yard, look not further. Visit shop.growingfarmers.com today for the first step towards a greener, more fruitful farmstead or garden.