How Telling Your Story Helps Build Your ESG Brand

Fifty-four percent of social media users use social media to research products and services. On today’s program Evan Zall, Owner and President of Longview Strategies, and I talk about marketing your sustainable investing practice, including how to use digital media under the new SEC guideline. We cover the main challenges asset managers and financial advisors face when they start integrating ESG strategies, like how to talk to clients about these strategies and how to incorporate ESG into your existing marketing plan. See the attached website link for Longview Strategieshttps://www.paulellisconsulting.com/peconsult/wp-content/uploads/Evan-Zall-Longview-Strategies-MP3-podcast.mp3