How Trust, Innovation, and Collaboration Shaped Nike's Storytelling Strategy with Nelson Farris

"Storytelling is about a lot of honesty and being aware that your audience, depending upon who they are and where they're from, when you say a word or a phrase, they may interpret that differently than what you think you heard." —Nelson FarrisIn this episode of The Storytelling Lab, Nelson Farris, the Chief Storyteller at Nike, shares his 50 years of experience and insights on effective storytelling, collaboration, and embracing change. With a background as an athlete and a liberal arts major, Farris emphasizes the power of personal experience and the abundance of stories in sports, offering valuable lessons for marketers and content creators. His deep understanding of storytelling and communication, coupled with his role in Nike's internal culture, highlights the timeless importance of storytelling in shaping brand narratives. His journey from a runner in Southern California to becoming Nike's first chief storyteller showcases his unique perspective and the transformative power of collaboration, making this episode a must-listen for storytellers, content creators, and marketers seeking to foster trust and drive innovation through effective storytelling.In this episode, you will learn to:Uncover the powerful impact of storytelling in sports marketing and learn how it can elevate your brand's message.Explore the evolution of Nike's marketing strategy and gain inspiration for refining your own marketing approach.Embrace the pivotal role of trust and innovation in driving career growth and success.Learn effective strategies for adapting to technological change in business and staying ahead in a competitive market. Hosted on Acast. See acast.com/privacy for more information.