From Vintage to Visionary: Chief Creative, Brand, and Digital Officer Dmitri Siegel on AI, Gen Z, and the Future of Urban Outfitters

In this episode of The Speed of Culture, Matt Britton interviews Dmitri Siegel, Chief Creative, Brand, and Digital Officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences to drive social media engagement, the balance between creativity and performance marketing, and the evolving expectations of Gen Z consumers.Follow Suzy on Twitter: @AskSuzyBizFollow Dmitri Siegel on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.