Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising

Mark Grether, Vice President, General Manager of Uber’s advertising business, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Together, they dive deep into the world of Uber advertising and its transformation into a dominant retail media network. Mark reveals how Uber’s advertising business harnesses first-party data to engage consumers, measure ROI, and offer exciting advertising opportunities on both the delivery and mobility sides.Follow Suzy on Twitter: @AskSuzyBizFollow Mark Grether on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.