The Psychology of How People Buy
The Soul of Enterprise: Business in the Knowledge Economy - A podcast by Ron Baker and Ed Kless - Fridays
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People do not like to admit being sold, but they brag about what they buy. Forget selling; focus on what the customer buys. Join Ed and Ron for a discussion of human psychology as it relates to buying behavior. Topics to be explored: Relative, not absolute price matters; price psychology; Search, Experience, and Credence Goods, and understanding the importance of customer risk.
