The Placebo and Nocebo Effects
The Soul of Enterprise: Business in the Knowledge Economy - A podcast by Ron Baker and Ed Kless - Fridays
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The flip side of the placebo effect is the nocebo effect. The nocebo effect can see us manifest side effects of a 'treatment', which can be as broad as vomiting, pain, headaches and even, it is argued, death. In a new feature, the BBC calls the nocebo effect the contagious thought that could kill you. Join Ed and Ron as they discuss these two effects.
