Second interview with Mark Stiving
The Soul of Enterprise: Business in the Knowledge Economy - A podcast by Ron Baker and Ed Kless - Fridays
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Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. While our conversation with Mark will focus on his new book Win, Keep, Grow: How to price and package to accelerate your subscription business.
