Lessons Learned From Our Subscription Economy Workshop
The Soul of Enterprise: Business in the Knowledge Economy - A podcast by Ron Baker and Ed Kless - Fridays
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On April 30th and May 1st, Ed and Ron taught their first workshop in Chicago on the Subscription Economy Business Model. The advantages of this model are many, including: Predictable revenue; not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; collective knowledge of your customers, which is a competitive advantage that cannot be duplicated; one-to-one marketing; not pricing a product or service, but rather customer transformation and peace of mind; you can predict demand and plan capacity more effectively; and it breaks down silos and creates a true “one-firm” model. Join us for our After Action Review and Lessons Learned from the participants.
