In What Year Were You Born?: Generational Astrology

An enormous amount of ink has been spilled on the topic of Generation X, Y, Z, etc. One reason is there are more generations interacting in the workforce today than in the past. Another is life expectancy. The average knowledge worker today will outlive their employer, with an average active work life of approximately fifty years compared to the average organizational life of thirty. This translates into the average worker today having many more jobs, and even careers, than those of their ancestors a century ago. It may be an interesting academic and historical exercise to create lists of the differences between the Baby Boomers and Generation X, Y, and Z, but knowing the nature and nurture traits between the generations does not necessarily assist a company in attracting or inspiring its knowledge workers. All of this “generational astrology” has all the explanatory power of asking people their signs. Join Ed and Ron as we offer a more robust idea.