Episode #330: In Search of Relationship Value
The Soul of Enterprise: Business in the Knowledge Economy - A podcast by Ron Baker and Ed Kless - Fridays
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We all talk about how professional firms are in the relationship business. But is this just lip service? Do our business models reflect this relationship value, or do they reflect a transactional value? Even Value Pricing can focus us on the wrong understanding of what it is the customer truly values. Join Ed and Ron for a discussion of relationship value and how it is often unobserved and underpriced in today’s firms.
