LA: Gara Post, Co-Founder & Chief Creative Officer of The NOW Massage

Gara Post is the Co-Founder and Chief Creative Officer of The NOW Massage. The NOW offers high-quality, customizable massage services in an inspired setting. Recognized for her innovation, Gara fosters brand loyalty through the rituals of crafting experiences that leave impressions, celebrate individuality and build community. The NOW was designed as a space to escape the daily pressures of life and to recharge your energy and spirit through the healing benefits of massage therapy. Launching The NOW Massage in 2015 along with her business partner and husband Jason Post, the national franchise has expanded through their company The Post Investment Group. Under Gara’s leadership, locations in LA expanded from one to four, with 50+ boutiques open today and 100 locations set to open around the country by 2025. Gara is the DNA of the brand, keeping the vision and voice true to all boutiques, media platforms and product development. She created NOW branded self-care product lines: Nourish, Scent and Room by The NOW, which have garnered a following of locals to globe-trotting influencers alike. As an experienced entrepreneur, this is not Gara’s first successful venture in the consumer product space. She’s been building brands for over 20 years, working several years in the entertainment industry, and then launching Gara Danielle Jewelry, a fine jewelry line that was sold in high-end boutiques nationwide and is currently available at NOW locations from coast to coast.