SBP 058: The Barber's Brief - February 15, 2024

Welcome back to another episode of The Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠ In the News: [CNBC] ESPN, Fox, and Warners Brothers Discovery plan to launch a joint sports streaming platform. Link: https://www.cnbc.com/2024/02/06/espn-fox-and-warner-bros-discovery-to-launch-joint-sports-streaming-platform-this-year.html [Yahoo Finance] Snap’s Limited Reach Hampers Ad Growth Link: https://finance.yahoo.com/video/snaps-limited-reach-hampers-ad-180318996.html [Marketing Dive] Meta Spotlight How AI Investments Are Paying Off For Advertisers Link: https://www.marketingdive.com/news/meta-ai-investments-advertiser-lessons-2024/706973/ [eMarketer] More than a third of marketers will increase their brand marketing investments this year. Link: https://www.insiderintelligence.com/content/more-than-third-of-marketers-will-increase-their-brand-marketing-investments-this-year [Search Engine Land] Google Analytics 4 adds new dimensions for measuring paid and organic traffic Link: https://searchengineland.com/google-analytics-new-dimensions-paid-organic-traffic-437370 [Yahoo Finance] Inflation: Consumer prices rise 3.1% in January, defying forecasts for a faster slowdown Link: https://finance.yahoo.com/news/inflation-consumer-prices-rise-31-in-january-defying-forecasts-for-a-faster-slowdown-133334607.html Ad of the Week Michael Cera and CeraVe - Just to clear things up once and for all… CeraVe is developed with Dermatologists. Not Michael Cera. Full Story: https://www.cerave.com/not-developed-with-the-actor-michael-cera Video Link: https://youtu.be/eVrUDqYfRUM?si=IG-creUeXOrVfagG Why we like it: The ad was both satirical and dramatic, featuring Michael Cera giving himself a massage and asking about moisturization. The partnership between Cera and CeraVe was seen as genius and smart advertising. He was even in New York signing lotion bottles at a local pharmacy back in January. The ad ended with CeraVe emphasizing it's made with oversight from dermatologists, not Michael Cera. Reminds us of the successfully Buble and Bubbly colab. Where to Listen: Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324 Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠ Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC Youtube: https://www.youtube.com/@sleepingbarberpodcast © 2024 Sleeping Barber