SBP 041: The Barber's Brief - October 19, 2023

Welcome to another episode of the Barber’s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. Enjoy the show! Our Hosts Follow our updates here: ⁠⁠⁠⁠ Get in touch with our hosts: Marc Binkley: ⁠⁠ Vassilis Douros: ⁠⁠⁠ In the News: Eddie Bauer Changed its logo because Gen Z doesn’t read cursive: Source: Fast Company ‘Trust your gut’: Marketing leaders on prioritizing wellbeing when job hunting. Source: Marketing Week Marketing enters its Taylor Swift era: Here’s what the numbers say! Source: Marketing Dive AD Platforms are Dropping New Toys for the Holidays Source: Marketing News Canada Canadian Survey of Consumer Expectations—Third Quarter of 2023 Source: Bank of Canada Ads don’t wear out, Only marketers do Source: Marketing Week The Marketing Moment Sprite: Heat Happens, Stay Cool. Literature links: Marketing Interactive: Ogilvy: Kantar: Ad of the Week Cadbury - Garage © 2023 Sleeping Barber

Om Podcasten

Welcome to the Sleeping Barber podcast with your hosts, Marc Binkley and Vassilis Douros. The sleeping barber is a classic computer programming problem that illustrates the challenges of effectively managing multiple systems processes. In business, we're faced with similar challenges. How do we align operations, IT and HR to execute a strategy and drive growth? How can accounting and legal help build and defend brands? How do marketing, sales and customer service teams effectively and efficiently acquire and serve customers? These challenging problems are exactly what this podcast is about.