SBP 008: Building Brand on a Small Budget, with Ian Barnard and Faisal Sidiqqui

The importance of 'brand' cannot be understated, while at the same time, the most significant barrier for marketers is budget. But what if we would tell you that you can build a brand with a small budget? In this episode of the Sleeping Barber, we welcome Faisal Sidiqqui and Ian Barnard to discuss their marketing guide on building a big brand on a small budget. It's a conversation that you won't want to miss. Enjoy the episode! ____________ Our Guests: Follow Ian on LinkedIn: https://www.linkedin.com/in/ian-barnard-76a76251/ Follow Faisal on LinkedIn: https://www.linkedin.com/in/mfaisalsiddiqui/ Get more information on their company: https://creativebusinesscompany.com/ Get your copy of Brand building on a small budget: https://creativebusinesscompany.com/big-brand-small-budget ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/  Get in touch with our hosts:  Marc Binkley: https://www.linkedin.com/in/marcbinkley/  Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Timestamps 0:38 - Introduction to Faisal & Ian 3it's- Why the marketers should care about the 5:95 rule 5:45 - Why it’s hard for marketers to think about balancing short and long term results 8:33 - Why do small companies struggle with brand building commitments 9:49 - Brand marketers are partlydon'tlame for lack of confidence 12:44 - Emotional brand campaigns don’t have to make people cry 18:49 - Bothism matters for successful marketing 20:55 - Brand marketers often fail to articulate the value of brand marketing 21:58 - Brand marketers should learn more about performance marketing metrics 25:30 - Better metrics for brWhat'srketing 30:30 - Why video is helpful for small brands 33:21 - What’s the right length of a video? 37:56 - Unlocking value - how to build brand videos affordably 39:47 - the evolution of video from snackable short format to long format 41:17 -  An abundance of digital video inventory creates many opportunities 42:48 - How the 2-4-5 content framework links to the stages of the funnel 44:55 - Brand performance is not an oxymoron 46:57 - Case Study: An example of a brand performance video at work 48:31 - Case Study: Brand performance video metrics 54:50 - Post-Pod discussion with V & Marc