SBP 006: A New Way to Think, with Roger Martin

Episode 6 is here and it's a special one for us. In this episode of the Sleeping Barber Podcast, we welcome back Roger Martin and discuss his latest book 'A New Way to Think.' We cover many topics like cumulative advantage, understanding human behavior, while discussing frameworks that can help build organizations that thrive. We are really excited about this episode, and we think you will really enjoy this one! ____________ Follow Roger Martin on LinkedIn: https://www.linkedin.com/in/roger-martin-9916911a9/ Get your copy of A New Way to Think here: https://www.amazon.ca/New-Way-Think-Management-Effectiveness/dp/164782351X/ Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Timestamps  0:42 - Quick Introduction to “A New Way to Think”  3:15 - Introduction to Roger  6:00 - Are we thinking about customers the right way?  10:02 - Learning to ask the right questions that inform strategy.  15:17 - Understanding Cumulative Advantage  22:00 - Making decisions based on loyalty vs. habit. The role of the subconscious.  28:37 - Understanding human behaviour in marketing  32:47 - Strategy - Planning - Execution vs. strategic planning.  38:47 - Strategic planning. How often?  41:05 - What counts isn't what's true. It’s what would have to be true.  46:00 - How to de-risk your campaigns  50:14 - Identifying problem statements vs. choice outcomes  54:58 - Creating discipline by identifying “what has to be true.”  59:35 - Knowledge work and decision factories  1:07 - Post-Pod discussion with V and Marc