The Property Vault Podcast - 040 - Branding Authenticity and Credibility with James Burtt

In this podcast episode, hosts Dan Hulbert and Amy Rowlinson talk with Brand Performance Consultant, James Burtt about the importance of personal and company branding in today’s competitive world of business and marketing. Your brand is your reputation! Ultimately, what do you want to achieve from your brand? James highlights how your social media posts must be congruent with the messages you are communicating. Credibility is key in building a brand however you need to understand why you are doing what you are doing first whilst always ensuring you are being authentic. Your journey doesn’t need to be polished from the outset, just get started!  “Get on board and play the game or sit in the stands and watch!”, says James. Personal branding will add fuel to your fire. If you want more attention, if you want more focus or if you want more opportunities to drive the business forward then get branded! Do you have a branding document in place? James lists the following core questions that are essential to be asked when branding a business. “What are your core values? What are your USPs? What are your internal and external mission statements? What is your vision for the company? Who are your key stakeholders? What is your value proposition? Who is your ideal target market and client?” Tune in to hear how you can get started Building the Brand with James Burtt today!   ABOUT JAMES BURTT  James Burtt is a UK-based entrepreneur regarded as one of the country’s most-respected branding and media consultants whose successes have been the result of a lot of trial and error working across a variety of industries including entertainment, radio presenting, content production and marketing. James is an IPQA qualified coach, Master NLP Practitioner and 2x iTunes Top 10 podcaster. With 15 years of broadcast experience, James is a successful media trainer who is now helping entrepreneurs and some of the world’s biggest brands to craft messages that connect with an audience. His expertise across Broadcast PR, music promotion, sponsorship, presenting and production means he is considered one of the leading authorities on the fast-growing medium of podcasting.  LINKS & RECOMMENDATIONS:  Podcast - Building the Brand - James Burtt - https://podcasts.apple.com/gb/podcast/building-the-brand/id1486826187   The Princes Trust Business Plan - https://www.princes-trust.org.uk/help-for-young-people/tools-resources/business-tools/business-plans  Book - Key Person of Influence - Daniel Priestley  Instagram - https://www.instagram.com/jamesburttofficial/  ABOUT THE HOSTS ABOUT DAN HULBERT Dan Hulbert is a property professional and strategic build partner to property investors with 17 years’ practitioner experience having started on the tools and then built his own portfolio. A builder’s knowledge combined with an investor’s mindset, Dan currently works with clients who seek professional advice within the areas of property and construction as a Build Consultant and Project Mentor. CONNECT WITH DAN HULBERT Dan Hulbert Instagram - https://www.instagram.com/dan_hulbert/ Dan Hulbert Facebook Page - https://www.facebook.com/OfficialDanHulbert/ Dan Hulbert LinkedIn - https://www.linkedin.com/in/danielhulbert/ Dan Hulbert - www.danhulbert.com ABOUT AMY ROWLINSON Amy Rowlinson has 14 years’ residential landlord experience and has built a portfolio of HMOs in the south. As well as continuing to build her property portfolio, Amy is a Coach and Mentor working with clients empowering them to discover the life they dream of by assisting them to make it their reality through their own action taking.  CONNECT WITH AMY ROWLINSON Book a Free 20-min Coaching Call with Amy - https://calendly.com/amyrowlinson/enquirycall Focus on WHY Podcast - https://bit.ly/focusonwhy  Focus on WHY Instagram - https://www.instagram.com/focusonwhy/ Amy Rowlinson Instagram - https://www.instagram.com/amy.rowlinson/ Amy Rowlinson Facebook Page - https://www.facebook.com/RowlinsonAmy/ Focus on Why Facebook Page - https://www.facebook.com/focusonwhy/ Focus on Why Facebook Group - https://www.facebook.com/groups/focusonwhy/ Amy Rowlinson LinkedIn - linkedin.com/in/amyrowlinson HOSTED BY: Dan Hulbert & Amy Rowlinson Disclaimer The views, thoughts and opinions expressed in this podcast belong solely to the hosts and guest speakers. Please conduct your own due diligence before investing in property.