Teaming Up to Give VW’s Historic Brand a New Edge — Volkswagen

Automobiles range from trendy to practical, economical to powerful. But two things remain true throughout the decades of automotive existence — innovation and brand loyalty are key. At Volkswagen, the design, communication, and technology teams are working together to disrupt what they thought they knew about creative and sustainable car design. With a growing need for businesses to address climate change and implement eco-friendly practices, VW isn’t just aiming for what looks trendy on the road. They’re focused on using AI to inform sustainability in their products without sacrificing design. In this episode of Adobe’s The Power of Teamwork podcast, Andreas Mindt, head of Volkswagen design, and Stepan Rehak, spokesperson for design and concept cars, unpack how modern VW design is leaning on AI to keep up with industry trends, consumer desires, and global environmental goals. Listen now to learn more about how this team is putting collaboration and innovation into overdrive — all while maintaining the brand that consumers have come to know and love.