#189: Graham Leveston - Co-Founder of College Properties Group | World-Class Events for Athletes

Graham Leveston, Co-Founder of College Properties Group (CPG), is redefining athlete experiences through world-class event management and brand development. With over 25 years of leadership experience, Graham has earned recognition for his expertise in strategy, brand marketing, and operations. During his 20+ years at Nike, Graham held senior roles in sales, licensing, marketing, and product development, managing $100M in annual revenue. At CPG, he brings this experience to life by creating unforgettable sports events. CPG operates over 80 elite camps and tournaments, partnering with top-tier academic institutions such as Harvard, Stanford, and MIT. These events have helped over 1,000 athletes achieve their recruiting goals. CPG is also known for initiatives like the Intercollegiate Men’s Lacrosse Coaches Association (IMLCA) Game of the Week and the Girls High School Lacrosse National Championship, which draw national attention and elevate the youth sports ecosystem. Chapters: (2:56) - The Unique Structure of the NIL Tournament (6:13) - Evolution and Scaling of Sports Camps (9:02) - Navigating NCAA Compliance and Camp Operations (12:00) - Lessons Learned from Yearly Events (15:06) - Trends in NIL and Brand Engagement (17:52) - Future Directions and New Initiatives (20:55) - Information and Resources for Families Interested Graham Leveston 🏠 Website: https://www.collegepropertiesgroup.com/ 💼 LinkedIn: https://www.linkedin.com/in/graham-leveston-2b552627/ Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.