PERSUASION: How to Change People’s Minds
The Next Big Idea - A podcast by Next Big Idea Club - Thursdays
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Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change. Support us by supporting our sponsors! Zip Recruiter - Try Zip Recruiter for free at ziprecruiter.com/bigidea.
