Tim Lightbourne: Invivo Co-Founder on bringing New Zealand Wine to an American market

Invivo was created back in 2008 with the intention of bringing kiwi wine to the world.  Fifteen years on they, alongside Sarah Jessica Parker, lead a seminar and tasting for some of the most influential beverage industry professionals at the world’s biggest wine event in New York.  Their wine collaboration is the fastest growing premium Sauvignon Blanc currently in the United States, with sales increasing by 49% over the past seven months.   Invivo Co-Founder, Tim Lightbourne, told Mike Hosking that there’s still big opportunities out there and room for growth.  He said it’s lead by Sauvingon Blanc, but once they get that mainstream US audience into Sauvignon Blanc, it’s all on.  LISTEN ABOVE See omnystudio.com/listener for privacy information.