Sacha Beguely: Publisher on the rise of 'BookTok'
The Mike Hosking Breakfast - A podcast by Newstalk ZB
It seems TikTok can even influence what we choose to read. The Whitcoulls top 10 is out this morning - and the usual likes of Harry Potter dominate the list. But 20 out of the top 100 are books that rose to fame thanks to BookTok - a section of TikTok that's dedicated to book reviews and endorsements. Marketing manager at publisher Hachette NZ Sacha Beguely uses BookTok to advertise and she joined Mike Hosking. LISTEN ABOVESee omnystudio.com/listener for privacy information.
