Natalie Jessup: Endangered Species Foundation launches 'We Love You, Even If You're Ugly campaign'

An opportunity to raise awareness of New Zealand's rarest species, no matter their shape or size. The Endangered Species Foundation has launched the We Love You, Even If You're Ugly campaign, which allows people to adopt animals such as a Hamilton Frog or a Chatham Shag. After adopting the animal they will receive a certificate and a link to learn more about it. The Foundation's General Manager Natalie Jessup told Tim Dower they've some goals for the project. She says their hope is that people engage with them and become a voice for all creatures. LISTEN ABOVE  See omnystudio.com/listener for privacy information.