Mike Lee: Marketing expert says Labour's power saving ad campaign is patronising

Labour is being ridiculed over a new advertising campaign about energy saving 'Find Money in Weird Places' promises to show New Zealanders how to save up to $500 on their annual power bills. The campaign will feature on television, social media, in print, on bus stops and malls throughout winter. Auckland University marketing expert Mike Lee told Mike Hosking the campaign is being condescending. He says instead of a marketing campaign, the Government would be better off developing new legislation capping how much power companies can profit. LISTEN ABOVESee omnystudio.com/listener for privacy information.