John Miles: Marketing Association CEO on whether junk mail is actually an effective advertising tool
The Mike Hosking Breakfast - A podcast by Newstalk ZB - Thursdays
Is junk mail still a thing? It’s mainly email these days, with specials and sales, etc. How many of us still pull a pamphlet out of the letterbox and then having pulled that pamphlet out and actually read it? Marketing Association CEO John Miles...
