Jason Krupp: Meat Industry Association Advocacy Manager on the drop in exports

The country's red meat industry is still grappling with a volatile global market.  Exports are down 16% to $730-million compared with the same time last year.  It's largely down to a 44% decrease in Chinese exports, due to increasing competition.  Meat Industry Association Advocacy Manager Jason Krupp told Mike Hosking that our high-quality product doesn't always alleviate the problem, as it's subjective.  He says New Zealand has found a niche for itself in the upper markets, but everybody is doing it tough at the moment, especially those in the market for the first time.   LISTEN ABOVE See omnystudio.com/listener for privacy information.