Jan Tinetti: Education Minister defends Every School Day is a Big Day campaign

The Education Minister's defending a million dollar campaign that aimed to encourage kids to go to school Last August, Education Minister Jan Tinetti launched the Every School Day is a Big Day campaign. But documents released under the Official Information Act reveal it wasn't expected to have a direct, quantifiable impact on attendance rates in itself. Education Minister Jan Tinetti told Mike Hosking the campaign in combination with other work they've done has improved attendance this year. She says they know every single initiative and effort they've done is making a difference. LISTEN ABOVE    See omnystudio.com/listener for privacy information.