Greg Harford: Retail NZ chief executive explains the concept of omnichannel shopping
The Mike Hosking Breakfast - A podcast by Newstalk ZB - Tuesdays
As much as shoppers enjoy shopping online, having a physical retail presence is becoming an advantage for many retailers - as omnichannel shopping makes a boom. Online stores play a key role in the decision making process which then leads to shoppers making a physical in store purchase. Retail NZ chief executive Greg Harford joined Mike Hosking to discuss. LISTEN ABOVESee omnystudio.com/listener for privacy information.
