The Mastering Show #31 - What IS loudness ?

Everybody wants their music to sound loud. But does it need to be loud in order to sound loud ? What does that mean ? Well, it takes us about 30 minutes to really nail the answer to that question in this Dynamic Range Day themed episode, but we get there eventually - and we cover some pretty interesting ground along the way ! For example: * How to make things sound loud without making them (much) louder * The trick of balancing loud and quiet songs against each other * When to turn things down * What is "loudness potential" ? * How to get the right balance of loudness before mastering * The most common loudness issue Ian faces when mastering, and * The 100% successful strategy he uses to solve it Full show notes http://themasteringshow.com/episode-31 Dynamic Range Day http://www.dynamicrangeday.co.uk/ Dynameter http://bit.ly/2nnWQY6