Quantcast's Amit Kotecha on Google's Cookie U-Turn

Google have decided not to deprecate third-party cookies in Chrome after all. Quantcast CMO Amit Kotecha joins ExchangeWire COO Lindsay Rowntree to discuss what this means for the industry. Tune in as they cover: • What this really means for the industry • Does this change the privacy landscape? • How brands and publishers will respond • What's next for Google