05: The Business That Happened By Accident - KAREN HOEKSTRA

Karen Hoekstra started K'pure Naturals in her kitchen in 2016 when she found a need to create natural products for herself and her four small children. The business started by "accident" and is now found in over 300 stores across Canada!    Karen discusses how she started her wellness brand by accident! The learnings of being a boss and all the little things that come with starting a product based business.   WE TALKED ABOUT: 03:50 - Always being an Entrepreneur 06:03 - Discovering her son had high levels of aluminum and plastic in his system 10:17 - How Karen accidentally started K'pure Naturals 13:00 - Karen's first product, lip balm 17:50 - The power of social media 20:52 - Balancing motherhood, the fitness studio and K'pure 23:02 - Building her staff 24:24 - K'pure's growth spurt 26:05 - Karen's business learnings 32:01 - The crazy thing that happened when covid hit 36:44 - People's appetite for wellness products 41:57 - The K'pure vision 44:37 - The support from her online community 46:44 - The approach to getting Karen's team involved with the business 48:25 - Karen's learnings as a leader 49:55 - Having the humility to grow 50:14 - Favorite K'pure Naturals products   MORE ABOUT KAREN HERE:  Website: https://kpurenaturals.com/ Instagram: https://www.instagram.com/kpurenaturals/   KARIN BOHN: Instagram: http://instagram.com/karinbohn YouTube: https://www.youtube.com/@KarinBohn Website: www.karinbohn.com   HOUSE OF BOHN: Instagram: https://www.instagram.com/houseofbohn/ Website: www.houseofbohn.com