070: Your school's unique selling point
The Independent School Podcast with Juliet Corbett - A podcast by Juliet Corbett
In this episode, I discuss USPs (Unique Selling Points) which are features of your school that makes it stand out from the crowd. In such a competitive marketplace, identifying your school's USP is highly beneficial.I start by detailing the key components of a good USP and the pain points that many schools encounter when trying to define theirs. I then discuss the value of USPs and why they are worth pursuing and defining. Finally, I conclude by sharing how you can find your school's USP and ...
