The Role of Attention in the Creative Development Process

Today’s episode features Duncan Southgate, Senior Director, Creative and Media Solutions - Insights Division at Kantar. Duncan has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company’s global creative and media effectiveness business and his core focus is how media context and creative content can best work together. We talked all about atten...