The Future of Advertising: Generative AI meets Emotion AI

Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. But what about the risks from all this AI-led efficiency? Can Generative AI really design compelling ads?Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power?Today, we are featuring ...