Mastering Storytelling Through Entertainment Content Testing with Emotion AI

Marketers often talk about the art of storytelling, but how do they measure up to the experts in filmmaking? In a world where emotions drive engagement, Affectiva's Emotion AI database, with 80 thousand pieces of advertising and entertainment content, provides unique insights. This technology reads between the lines, decoding facial expressions to understand audience engagement and feelings in the moment of viewing.In a recent webinar hosted by Greenbook, Affectiva's Mitzi Lorentzen guided at...