Sell what can’t be copied (and make more money effortlessly)

Are you struggling to hit your business revenue goals? It might not be your sales skills—it could be what you're selling. If your offer feels like a commodity, something people can buy anywhere, it’s time for a shift. This year, you can start making more money in a way that feels almost effortless by selling the one thing no one else can copy—you. In today’s episode, I’m revealing three powerful shifts to make your offers stand out, become highly desirable, and ultimately more profitable. But fair warning: you’re probably not going to like #3. Chapters 00:00 Introduction: The Shift in Business Strategy 04:25 Understanding the Phases of Online Business 11:21 Shift 1: From Information Retailer to Thought Leader 18:09 Shift 2: From Low Cost to High Value 23:37 Shift 3: From Likable to Convicting Explore more on my website - www.grahamcochrane.com Follow me on Instagram @thegrahamcochrane