194. How to Use ChatGPT Without Losing Your Personality with Leanne Shelton

Leanne Shelton is a content strategy genius staring down ChatGTP. We will dive into how to use ChatGPT wisely, its power and problems, and the future of copywriting. Content is still king. Enter ChatGPT, a free artificial intelligence tool that spits out thousands of words based on the prompts people enter. For Leanne, who founded Write Time Marketing, there was a concern that an already undervalued skill would take another hit. "To this day, people will pay thousands of dollars for a website design. You say it's only half of that for the copy, and they're like, 'it's a bit much,'" says Leanne. "The world needs to hear from a copywriter how to use [ChatGPT] effectively and properly because there are still the structural elements that you need to know." Leanne points out there is a psychological element behind written content. The brand's voice needs to come across so your content doesn't sound exactly like everyone else's.  It comes down to knowing what to insert into ChatGPT (the prompts) and evaluating if what it returns is high quality. ChatGPT won't offer resources when your posts require research, so people will still need to complete that part. It gives surface-level information. "We want two things: Know how to prompt to go deeper or say, 'Cool, that's a great first rough draft; it's something to start with no white screen of death.' Now I'm going to go do that research and fill in those gaps," says Leanne, who offers advice in this episode about what to include in your prompts. Like every business, outsourcing copywriting to ChatGPT comes down to having the time and skills. Copywriters will remain relevant once people realize you can't just input a line and take whatever it gives you. Sales pages, in particular, are business assets that work for you when you're not there. If the copy is garbage or sounds like everyone else, it won't work. If you feel like you have no ideas and the white screen and cursor are just flashing, Leanne suggests this could be an opportunity for ChatGPT to enter the business. Try feeding an existing post into the tool and asking it to turn it into five social media posts. Similarly, if you're trying to figure out your next topic and your brain is fried, ask ChatGPT for 10 blog posts suitable for [your topic, your audience]. And it will give you an outline. Then, you can massage the outline and add in extra research.   Be as specific as possible in your ChatGPT writing prompt.  So, while ChatGPT can save you time if you're using it effectively, business owners still need to do the work to understand their people, their reputation, their brand, and their humanity. #ChatGPTExplained #ChatGPTForContentCreation #ChatGPT #ChatGPTPrompt #AskExpert #ContentCreation #Copywriting #BusinessCoach #IntuitiveBusinessCoach Connect with Leanne Shelton: https://www.writetimemarketing.com.au LinkedIn: https://www.linkedin.com/in/leanneshelton/ Instagram: https://www.instagram.com/leanneshelton247 Other Game on Girlfriend episodes you might want to check out:  What The Heck Is Content, And Why Is It "King"? https://sarahwalton.com/abby/ September is the new January. Start Planning for Black Friday Now. https://sarahwalton.com/planning-for-black-friday/ Social Media is NOT a Marketing Strategy with Ruthie Sterrett https://sarahwalton.com/social-media-marketing-strategy/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  Thank you so much for listening. I'm so honored that you're here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you’re not sure how to leave a review, you can watch this quick tutorial.)