19. Want to Start a YouTube Channel? Listen to This First.

Want to start a YouTube Channel? So many people watch YouTube and think, "I wanna do that! I want my own YouTube channel!" But what does it really take to have your own channel? Ever wonder what your day-to-day life would look like as a YouTube influencer? What about a handy list of the mistakes most people make when getting started? Ah…yes please! In today’s episode, you YouTube lovers are going to get your wish. I sat down with my friend of 20 years, Michele Wang. Michele is one of the funniest people I know. And when she stopped by my house about 4 years ago to take me out to lunch for my birthday, she told me she was going to start a YouTube channel. “A what now?” I said. “Yeah, I want to review luxury make up. It’s something that’s been interesting to me for a long time, and I think there’s a whole in the made up space for luxury.” And I’m happy to report, that today Michele is a luxury beauty and lifestyle content creator and influencer. She’s got a diverse background in tech, training and knitwear design, and she’s really found a home for her passion in YouTube and Instagram. Her content mainly focuses on new beauty product reviews and demos on YouTube and new luxury beauty releases on Instagram. She recently surpassed the 100K subscriber milestone on YouTube and at almost 30K followers on Instagram, and now she’s starting to diversify her content and grow into the lifestyle segment with more vlogs and fashion content. In our conversation, Michele talked about how she learned to give her audience what they wanted, not what she thought they should want – one of my absolute favorite marketing and content creation lessons, I can’t wait for you to get to that part. We also cover: What she wishes she’d known when she started What surprised her as she got going How she spends her time on a day-to-day basis How she reviews and responds to her comments (hint: it’s on the daily, and you won’t believe why some people call her inauthentic) There is one thing you’re going to hear from Michele that I think makes her truly stand out. She’s seriously fearless. By the end of this episode, who knows….maybe you’ll feel a little bit fearless, too.