Optimove Insights Post-UEFA Euro 2024: The Gambling Files RTFM 175

Behind the scenes with gambling, what happened with the 2024 UEFA European Football Championship and England’s loss to Spain?   One of our wonderful sponsors—Optimove—provided us with this episode’s guest. But that doesn’t mean that we’re any less grateful to Clarion Gaming for also helping us bring you The Gambling Files Podcast.  Optimove’s Jonathan Collins joins Fintan in the Gambling Files studio today. Our guest is a Strategic Services Team Leader at Optimove, a leading customer relationship management (CRM) and marketing automation platform that we unabashedly recommend to everyone, but especially you.  (Co-host Jon Bruford missed this episode, but he’ll be back, don’t worry!)  This episode in a nutshell: * Yes, England’s heart is broken. Yes, Gareth Southgate, England’s manager, has stepped down. But what happened behind the scenes at Euro 2024 with gambling?  * Query trends for big football tournaments are generally predictable * Sports betting trends during the tournament, including deposits and bet amounts, and how the Italians generally don't like to bet on non-Italian teams at tournaments.  * The popularity of weird Olympic sports like kayaking and canoeing. * NFL betting trends.  * HBO's Hard Knocks series and Netflix's Receiver documentary, and how they link with the NFL's popularity in America. * How there is no clear second sport in America, with multiple sports having significant betting activity, including baseball, basketball, and soccer. * There is some movement in women's basketball betting, driven by personalities like Caitlin Clark. * The shift towards mobile-first betting platforms.  Choice quotes by our guest: * “We just saw a huge upswell of interest on the final [of Euro 2024]. For example, in Italy, there were 20% more betters on the final than any other day.” * “Excluding England, we saw a decrease in terms of the average deposit amount and the number of depositors through the [2023 Euro] tournament after group stage games.”  Choice quotes by Fintan:  * “Bookies who aren’t official sponsors of the Olympics aren’t allowed to say the word ‘Olympics’ [in marketing and advertisements]. They’ve got to talk about, for instance, sport in Paris. So it’s tricky from a marketing perspective.”  * “I always like to call the start of the NFL season, the start of gambling season. Everyone’s fired up. They're salivating. The numbers go up. Everything just gets more gambling—I just invented that word.”  * “I was joking with a friend that I'm going to be watching the Olympics, sitting on my sofa, eating chocolate, and critiquing somebody's gymnastics routine.”  Thanks to Jon Collins for being on the show!  This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s remarkable. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Get our newsletter: https://thegamblingfilestldr.substack.com/ Subscribe on Apple Podcasts: