Jon Bourke talks psychographics, first-party data monetization and more: The Gambling Files RTFM 152
A teeny tiny intro as it’s just Bruford this episode [0:00 – 2:38]. Pretty sure he mentions our excellent sponsor overlords though, Optimove and Clarion Gaming. WE LOVE THEM. Jon is then joined by Jon Bourke, CEO of Encompass Digital and Value Privacy, here to discuss the monetization of first-party data and the power of personalization in the iGaming industry. The Bourkemeister also introduces a brand-new buzzword to the podcast: psychographics! Jon explains the concept of psychographics and how it can be used to influence behaviour and encourage brand engagement. Bourke emphasizes the importance of creative messaging in attracting and retaining customers, and the need for granular data analysis to effectively target audiences. He also discusses the limitations of personalization and the importance of surprise and chemistry in customer interactions. Bourke highlights the potential for expanding the addressable audience and acquiring new players through data-driven marketing strategies [2:39 – 59:48]. There’s a lot to unpick here… But fundamentally, data-driven businesses can acquire entirely new players quickly and elegantly, and it will leave you wondering just how much autonomy we have as humans when it really boils down to it. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.