Earning revenue from markets you don’t even operate in, with Björn Nilsson: The Gambling Files RTFM 173

Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you.    In this episode, Jon, Fintan, and their guest Björn Nilsson explore options for companies that have no operations or legal footprint in particular regions of the world, yet can still earn revenue related to traffic exchanges between brands in different markets.   With over 20 years in the online gaming industry, Björn is the CEO of FTDx, a platform that converts visits from regions outside your business scope into revenue.   In a nutshell: * Björn’s background and involvement in currency trading and gambling ventures, including smaller casinos and poker sites.  * The challenges of normalizing data and using AI tools.  * Björn's work at Triggy, a hub for development for the interactive betting industry.  * What is Grace Jones' song "Pull Up to the Bumper" actually about?!  * Björn's difficulty in getting clients onboarded to FTDx, a company that wants to help businesses earn revenue from regions of the world that are outside their normal operations.  * Watching “Cobra Kai”!  * FTDx’s technology and solutions that address unutilized traffic from non-legal jurisdictions.  * Potential benefits of sending traffic to competitors and learning from their data.  * The practical aspect of traffic exchange and revenue generation.    Choice banter #1 between your hosts: Jon started saying, “There was a documentary on Fox where a simple, working-class family in America got their hands on an autodialer. Somebody—” At that point Fintan interrupted and said, “That was an episode of The Simpsons.”    Choice banter #2 between your hosts: “All songs are about sex,” Fintan said. “No, some songs are about sex and money,” Jon said.    Choice quotes by our guest:   * “If you send traffic to 4 or 5 different brands [that aren't in your market], and one of them converts much better than the others, then you can dig down into why it converts much better.” — Björn Nilsson.  * “We've done a proof of concept [of FTDx] in Finland and Brazil, and we converted about 2% of all the visitors. That was much higher than expected. I expected it to be sub 1% or around 1%.” — Björn Nilsson.   Thanks to Björn Nilsson for being on the show!    Unlocking new revenue streams with FTDx: https://www.ftdx.io/    Connect with Björn on LinkedIn: https://www.linkedin.com/in/bj%C3%B6rn-nilsson-2a98789/    This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.   The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.   Website: https://www.thegamblingfiles.com/ Get our newsletter: https://thegamblingfilestldr.substack.com/ Subscribe on Apple Podcasts: https://spoti.fi/4cs6ReF  Subscribe on Spotify: https://spoti.fi/4cs6ReF  Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast  Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/  Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/    Sponsorship enquiries: https://www.thegamblingfiles.com/contact/    This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com