Blask: one-stop B2B gambling industry analytics – The Gambling Files RTFM 162
We don’t know which is Cagney and which is Lacey, but we know that in the hands of top crime-fighting duo Optimove and Clarion Gaming, the city of Gaming is in the safest possible hands. Oh, and they are our eminent sponsors, and we love them bigly. Note: neither entity fights crime. One has industry-leading CRM software, the other organises industry-leading gambling events. But we believe they could fight crime, if they chose to. Apologies for the delay in a new episode, all Jon’s fault. He’s old, so he is breaking earlier than Fintan. We are joined by the magnificently-named Max Tesla, CEO and co-founder of Blask.com, a new B2B gaming analytics platform. Blask provides a one-stop shop for operators looking to launch brands in new countries by offering insights into the total available market, competitive landscape, and trends driving the market. The platform uses the BLASK index, which measures the share of search for individual brands within a country, to track user interest and online visibility. Blask also utilizes AI and deep learning models to predict brand performance and emerging trends, as well as automate the discovery of new brands and games in the iGaming industry. Max says the platform can predict similarities in game providers and time series data, allowing users to compare brands and identify trends. It also offers sports data analysis, helping marketers understand the impact, importance, and interest of specific sports events. Useful info links from Blask so you can check it out: https://blask.com/blog/ https://blask.com/faq/blask-index/ https://blask.com/blog/share-of-search-a-new-metric-for-understanding-market-volume/ In a nutshell: Blask is a B2B gaming analytics platform that provides insights into the total available market, competitive landscape, and trends driving the market for operators looking to launch their brands in new countries. The BLASK index measures the share of search for individual brands within a country, reflecting online visibility and customer interest. Blask utilizes AI and deep learning models to predict brand performance and emerging trends, as well as automate the discovery of new brands and games in the iGaming industry. The platform collects data from multiple sources, including Google APIs, to provide accurate and up-to-date information for decision-making. Blask's goal is to scale up to tracking 50 countries by midsummer and 100 countries by the end of the year, with plans to expand to the US market in the future. The platform can predict similarities in game providers and time series data, allowing users to compare brands and identify trends. Blask offers sports data analysis, helping marketers understand the impact, importance, and interest of specific sports events. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.