Digital Attribution For Musicians
The Future of What - A podcast by Music Business Association
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Episode #156 : Thousands of hours of content are uploaded to sites like YouTube, SoundCloud, TikTok, Facebook, etc. every minute, and a fair amount of it contains unlicensed music. Technologies like YouTube’s “Content ID” system can help rights holders find offending usages once they’re uploaded, but not all sites have that kind of functionality, and certain uses are so short that the current tech can’t find them. Thankfully, there are several third party services stepping into the market to fill this critical gap in digital attribution and rights management, and we talk to three of them on this episode. In this hour, we hear from Stephen White of LyricFind, Amadea Choplin of PEX, and Stephen White of Dubset. This episode is sponsored by DISCO! Go to disco.ac/future for a free trial and 20% off with code: future