306 - The Psychology of Scarcity: A Masterclass with Chris Do

Creating Scarcity for Digital Products: How to Generate Demand In this solo episode, Chris Do discusses innovative strategies for creating demand and scarcity for digital products, even when supply is seemingly infinite. Drawing on insights from Daniel Priestly, Chris explains the importance of setting hard caps on product availability and the psychological effects of scarcity on consumer behavior. He also shares practical tips for implementing waitlists and enrollment caps to maintain high value and demand for products. Tune in to learn how to effectively market your digital offerings and optimize consumer interest. Check out The Futur: ➤ Website | Courses | LinkedIn | Podcasts ➤ Instagram | Facebook | Twitter | TikTok | YouTube Check out Chris Do: ➤ Website | LinkedIn | Facebook | Instagram | Twitter ➤ TikTok | Threads | Zaap | Clubhouse | Behance  Grab your FREE ticket to join Design Camp here! Happening September 10–13. There are 20+ talks you can watch for FREE. But you’ll want to upgrade to the Boss Bundle $88 AUD (about $59 USD) which will get you access to 4 VIP talks (with Chris Do, Paula Scher, Kristy Campbell and James Barnard), live panel discussion, lifetime access to recordings, and over $3000 worth of content. When you use my affiliate link to snag your free ticket and consider upgrading to the Boss Bundle, I earn a small commission. This helps me continue creating awesome free content for you. Thanks in advance for using my affiliate link! Learn more about your ad choices. Visit podcastchoices.com/adchoices